Mobile eCommerce is about to get much, much faster and more fluid.
“It’s a site, it’s an app – no, it’s both.” PWAs are changing how eCommerce and mobile coexist. Brands and retailers will begin moving from sites and apps to a new standard; the Progressive Web App – a hybrid between sites and apps which combine the upsides of each and does away with the limitations.
-Load 2 to 10 times faster than mobile sites
-Have offline capability
-Can be added to the home screen without ever requiring updating
-Allow push notifications
“Apps as we know them are going extinct. The average mobile user downloads 0 apps per month.”
PWAs create fast-loading, compelling mobile experiences, similar to what brands and retailers achieve with a native app—while also being discoverable and accessible to everyone via the mobile web. No need to market your app; your mobile site is an app.
PWA works by transferring the workload to the device, instead of relying on the web server for every page, layout, click and image, creating a standard experience, regardless of browser, device type and connection.
West Elm’s PWA provides a near-instant browsing experience. The furniture and home decor brand saw a 15% increase in time spent on site and a 9% lift in revenue per visit.
When Lancôme rebuilt its mobile site as a PWA, conversions went up 17% and mobile sessions increased 51%. Push notifications led to an increase in recovered carts.